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Growing Client Outsources All Online Marketing Functions to Warp 9
February 7, 2007 - Santa Barbara, CA - Warp 9, Inc. (OTCBB: WNYN), the premier provider of robust e-commerce platforms and services, today announces that Warp 9 has been retained by Forplay, Inc to handle all aspects of its online marketing.
Forplay engaged Warp 9's Online Marketing Consultation group to coordinate a "surgical strike" online marketing campaign targeted at the Halloween and holiday retail season last year. This successful campaign increased sales by more than 53% over the same period a year earlier.
Forplay realized that they could grow their retail sales faster by outsourcing all of their online marketing on a permanent basis to the professionals at Warp 9. Utilizing their vast experience and domain expertise, the Warp 9 Online Marketing Consultation group is expected to increase both revenue and profitability for Forplay.
Warp 9 will develop the overarching strategy and execute the entire online marketing plan for Forplay. Among the elements of this multi-faceted plan that Warp 9 will manage for Forplay are:
- a Search Engine Marketing (SEM) pay-per-click adwords program utilizing search engines such as Google, Yahoo and MSN, to increase visibility and drive more traffic to the site
- an integrated email marketing program including campaign creation and execution
- an email address capture program, utilizing various incentives to existing customers for whom the company does not currently have a valid email address
- a Search Engine Optimization program to help Forplay appear even higher in the rankings on search returns, as those sellers who appear in the top 3 or 4 rankings garner a disproportionately higher amount of traffic, which translates into higher sales
- Product Feed programs to push http://www.forplaycatalog.com's catalog items to various shopping portals such as Froogle, Shopzilla, NexTag, and others
Houman Salem, Forplay's CEO, said: "After a rigorous analysis of our business strategy, and seeking to aggressively maximize our return on invested capital, it became quite apparent that we should focus more on our core competencies. Warp 9, with their proven online marketing mastery, should handle our entire online strategy, allowing us to focus on doing what we do best -- designing, manufacturing and selling stylish, outrageous and fun clothing."
Harinder Dhillon, Warp 9's President, was enthusiastic about the expansion of the scope of work, saying, "This expansion of our engagement with Forplay is a natural extension for companies like Forplay and other clients looking to grow more aggressively. It is gratifying to be recognized for our ability to increase sales and profitability for our clients, and it is an honor to handle all of Forplay's online marketing."
Warp 9 powers some of the most successful e-commerce websites such as http://www.magellans.com, http://www.windandweather.com, http://www.carabella.com, http://www.ablambdin.com, and http://www.sportssection.com.
About Forplay
Forplay has been a Hollywood Boulevard retail landmark since 1986. We are a dedicated team of creative fashion designers, professional catalog designers, talented photographers, knowledgeable sales associates, indispensable customer service representatives, hard-working warehouse operators, precise order processing and fulfillment personnel, efficient webmasters, and good-as-gold marketers. Quality fabrics made in the USA are used exclusively to create our complete line of swimwear, stylish club wear, sexy costumes, and dynamic dancewear.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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