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| Ross Appenzeller - XL Aerospace |
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Family Direct Revs Up New E-Commerce Site with Warp 9
Supplier to Auto Dealers Around the Nation Uses Warp 9 to Supercharge Sales and Service
January 3, 2007 - Santa Barbara, CA - Warp 9, Inc. (OTCBB: WNYN), the premier provider of robust e-commerce platforms and services, today reports that its new client Family Direct, has launched its overhauled and upgraded e-commerce site, powered by the Warp 9 Internet Commerce System (ICS).
Family Direct came to Warp 9 seeking to revamp their existing e-commerce site to generate increased sales. This new, more sophisticated online sales channel has been given a fully integrated order processing system that links web orders with backend fulfillment and inventory management systems. A newly designed website interface provides a better shopping experience for the customers, and a higher grade of information management. These increased efficiencies and information flow, made possible by the flexibility of the Warp 9 e-commerce platform, will lead to more profitable transactions.
The site features a new and contemporary look and feel. Joel Marica, Family Direct's Manager of IS commented on the new appearance saying, "It has been especially gratifying to work with the very responsive and creative Warp 9 design team. The navigation throughout the site is enhanced by this new layout. The much improved catalog quick shop functionality is also very important to us as a business to business (B2B) cataloger. We anticipate that the new look and features will generate increased sales orders by allowing for more rapid and accurate shopping and fewer abandoned shopping carts. We are looking forward to launching another project with Warp 9 in the coming months."
Warp 9 also designed and implemented custom product templates for specialized products and will provide Family Direct with e-mail marketing capabilities with their Warp 9 E-mail Marketing System (EMS) product which has been integrated into the new website.
Harinder Dhillon, Warp 9's CEO said, "We are very excited about working with Family Direct in the coming years. They are a rapidly growing company in the automotive segment and we expect to help them generate greater profits and better service for their customers."
Warp 9 ICS powers some of the most successful e-commerce websites such as magellans.com, wolfermans.com, windandweather.com, carabella.com, ablambdin.com and sportssection.com. To learn more about Warp 9's industry leading Internet Commerce System and related products and services, visit: www.Warp9Inc.com.
About Family Direct
Sid Savage opened his first used car business in 1946. After successfully owning several lots and working with his fellow Dealers in the Detroit area, he realized the need of quickly finding reconditioning products to increase the value of the cars on his lot and sales products to stimulate walk-in traffic. For his many friends in the industry, Sid soon created his first catalog with one single purpose...to "Drive your Dealership to Higher Profits." With his vision, and thanks to customers like you, we have been able to deliver for over 3 decades, great selection, high product quality, guaranteed low pricing, superb customer service, 24/7 ordering, and on-time delivery. Family Direct now provides this same winning formula on-line, allowing customers to shop at their own pace on their own time.
About WARP 9
Warp 9, Inc. is the premier provider of robust e-commerce platforms and services for the catalog and retail industry. Its comprehensive and scalable suite of software platforms are designed to help online retailers maximize the Internet channel by applying Warp 9's advanced technologies for online catalogs, e-mail marketing campaigns, and interactive visual merchandising. With a proven track record and years of experience in the industry, Warp 9 helps businesses leverage the Internet channel to lower costs and increase sales. Offered on a fully managed software-as-a-service model, Warp 9 products allow customers to focus on their core business, rather than technical implementations.
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Safe Harbor Statement
Matters discussed in this press release contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of the Company and are subject to a number of risks and uncertainties. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive and other factors affecting the Company and its operations, markets, product, and distributor performance, the impact on the national and local economies resulting from terrorist actions, and U.S. actions subsequently; and other factors detailed in reports filed by the Company.
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